Soulbit: Beyond slow banking
Soulbit was a tech startup tied to a financial and blockchain ecosystem that needed to go to market projecting a sense of solidity well beyond the natural maturity of an early-stage company. Delivering this project gave it an identity capable of conveying trust and technological prowess without coming across as cold, overly artificial, or speculative.
STRATEGY
The Web3 category is dominated by tech-driven, artificial, and often speculative codes.
Given that this is a financial ecosystem, the opportunity lay in finding a balance between the solidity required to discuss money and technology, and an expression human enough to maintain proximity and trust.
Making technology feel solid without losing its human touch.
LOGO
The existing logo had a recognizable baseline, but needed greater precision to function properly within a digital product.
Its construction was refined on a grid, adjusting proportions and details to improve its performance at small sizes and give it a more consistent presence without losing recognition from the original version.
COLOR SYSTEM
The color system needed to support Soulbit’s technological dimension without pushing the brand into overly speculative codes.
A palette was developed to coexist naturally with digital interfaces, states, and different levels of information, providing enough flexibility to scale within the product.
Color shifted from acting purely as an identity element to becoming a structural part of the digital system.
TYPOGRAPHY
Typography selection was driven primarily by functional criteria. For an MVP context, the priority was choosing readily accessible resources that simplified implementation without compromising the brand's personality.
We worked with Inter and Funnel Sans, both available on Google Fonts to ensure readability, fast load times, and seamless compatibility across the digital product. While Inter solved continuous reading in the interface, Funnel Sans brought tech-forward character to the headlines, featuring geometric traits that directly dialogue with the logo's construction to maintain holistic visual consistency.
DIGITAL
Photography
We directed the photography to serve as the primary vessel for the brand’s human element. Against a system dominated by technological blue, sunlight became the conceptual tool to represent human warmth and the naturalness evoked by organic light. The imagery captures everyday usage moments across various contexts, where natural light reinforces the approachable yet sophisticated tone the brand required.
Visual & Motion Assets
Motion graphics were designed around the concept of a "living system," stretching the visual identity to seamlessly adapt across different touchpoints. Meanwhile, 3D assets and cards were crafted integrating artificial intelligence, using custom layout sketches as a foundation to accurately project our creative intent.
UI / System
The identity was brought directly into Figma, evolving into an ecosystem of components, colors, cards, navigation patterns, states, login flows, and light/dark modes. The goal was to ensure the brand didn't end as a static presentation, but rather as a flexible foundation for the team to draw inspiration from and scale within the product. It was an actionable deliverable designed to genuinely serve those who would open those files next: product designers, developers, and the commercial team.
CREDITS
Creative Direction and Design:
Marlon Garay, Nicolás Aguirre
Project Manager:
Mileidy Polanco
Category
Fintech
Client
Metlabs Blockchain
*The baseline graphic assets corresponding to the initial contracted scope have already been formally delivered and belong to the client entity for commercial use. However, the material displayed in this case study has been independently evolved and optimized by our team; therefore, the intellectual property of the methodology, the development process, and these advanced visual applications or projections belongs exclusively to Clarity Forward E.I.R.L. and its creative team. Since this identity and its assets are publicly distributed for commercial purposes, the studio exercises its legitimate right to portfolio indexing and authorship attribution, explicitly excluding any white-label arrangement, invisibility, or provider anonymity. This publication is strictly aesthetic and conceptual; it does not expose or index technical, business, sensitive, or confidential information of any kind. Its purpose is to showcase our vision and capabilities as a design studio, serving as a learning resource for future designers and for our own team's methodological analysis, thereby protecting our organization's creative intellectual property under this umbrella of research and disclosure.